We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Hosting Your Own Oktoberfest Activation
June 06, 2025
The legendary Oktoberfest in Munich - also known as the “Wiesn” - is the largest beer festival in the world as well as one of the most popular and longest-running folk festivals anywhere. It stands for conviviality, tradition and Bavarian “Gemütlichkeit”. For over 200 years now, people have come from all over the world to the Oktoberfest to commemorate this special occasion. The Oktoberfest Bier is an established component of the festivities and as such also a part of Munich’s rich brewing tradition. Paulaner brews the original Oktoberfest Bier. Indeed, it is one of only six Munich-based breweries that are permitted to brew and serve real Oktoberfest Bier. Paulaner has the vision to make Munich’s authentic way of life and the Paulaner beer culture experienceable worldwide – no matter if in Munich or at an official Paulaner Oktoberfest in the world.
We understand the importance of authenticity and quality when it comes to Oktoberfest. We are proud to partner with Paulaner, one of the six Oktoberfest breweries and producers of Germany’s No.1 Oktoberfest bier. We are committed to providing you with an exceptional selection of genuine, high-quality beers straight from the heart of Germany.
To enhance your Oktoberfest experience, we offer Point of Sale kits that will transform your venue into a small part of the grand spectacle in Munich. From tapping barrels to the iconic ‘Masskrug’ mugs, we have everything you need to create the vibrant atmosphere and traditions of Oktoberfest. And that’s not all! We have a bank of digital assets below, including a playlist with all the classics, videos, recipes and social media images, to take your Oktoberfest celebrations to the next level!
If you are interested in launching a medium/large Oktoberfest Concept, please contact your account manager, or orders@cavedirect.com and we can provide budget and POS to take your activation to the next level.
